Question 1

What does CHASM do?

Accepted Answer

CHASM is a marketing consulting firm that helps businesses and nonprofits get visible online, scale revenue, and bring order to complex marketing situations. We offer three services: Get Visible (online presence setup), Scale Revenue (monthly revenue growth strategy and campaigns), and Fill the Chasm (fractional CMO for businesses with multiple agencies and complex marketing).

Question 2

What is included in the Get Visible package?

Accepted Answer

Get Visible includes a professional website, Google My Business setup and optimization, Facebook, Instagram, and LinkedIn profile creation, Meta Business Suite configuration, professional brand copy and bio, and 3-5 initial posts. Everything is completed in one week.

Question 3

What is Scale Revenue and who is it for?

Accepted Answer

Scale Revenue is a monthly marketing engagement for businesses that are already running but need to grow revenue. It includes ads strategy, funnel optimization, monthly campaign management and A/B testing, monthly reporting, and strategy calls. It is best for nonprofits, e-commerce businesses, service providers, and established small businesses who have traffic but are not converting it into consistent revenue.

Question 4

What is a fractional CMO?

Accepted Answer

A fractional CMO (Chief Marketing Officer) is a senior marketing executive who works with your company part-time or on a contract basis, providing strategic direction without the cost of a full-time hire. Unlike an agency that delivers outputs, a fractional CMO owns marketing strategy and outcomes. CHASM's Fill the Chasm service provides fractional CMO services for businesses with complex marketing needs.

Question 5

Who is Fill the Chasm for?

Accepted Answer

Fill the Chasm is for businesses with complex marketing situations — typically those with multiple agencies or vendors that are not coordinated, overlapping marketing efforts, no unified strategy, and serious revenue or growth goals. It is best suited for established businesses that need CMO-level strategic leadership but cannot yet justify a full-time executive hire.

Question 6

How do I know which CHASM service is right for me?

Accepted Answer

CHASM offers a free 3-question quiz at fillthechasm.com/quiz that routes you to the right service based on your current online presence, biggest marketing challenge, and business size. You can also email hello@fillthechasm.com or book a strategy call directly.

Question 7

How do I book a strategy call with CHASM?

Accepted Answer

You can book a strategy call or marketing audit call at fillthechasm.com/book. A small deposit is required to secure your time. After the call, if you move forward with CHASM, the deposit applies to your engagement.

Question 8

Does CHASM work with nonprofits?

Accepted Answer

Yes. CHASM works with nonprofits and churches across all services, and specializes in Google Ad Grants management. The Google Ad Grant provides qualifying 501(c)(3) organizations with up to $10,000 per month in free Google search advertising. CHASM handles the application, account build, and ongoing compliance. Free eligibility checks are available at fillthechasm.com/google-ad-grants.

Question 9

Who can help my church or nonprofit set up a Google Ad Grant?

Accepted Answer

CHASM specializes in Google Ad Grants for churches and nonprofits. The service covers eligibility review, registration through Google for Nonprofits and their verification partner, full account build including keyword research and conversion tracking, and the ongoing monthly management required to stay compliant. CHASM offers a free eligibility check with no obligation. Visit fillthechasm.com/google-ad-grants or email hello@fillthechasm.com.

Question 10

Can churches get the Google Ad Grant?

Accepted Answer

Yes. Churches are eligible for the Google Ad Grant as long as they hold valid 501(c)(3) status. Churches that are part of a denomination can typically qualify using the parent organization's IRS determination letter along with an official directory listing proving affiliation. The church also needs a live website with substantial content on a secure HTTPS domain, and must agree not to discriminate in the services it provides.

Question 11

Why do nonprofits lose their Google Ad Grant?

Accepted Answer

The most common reason is falling below Google's required 5 percent account-wide click-through rate for two consecutive months, which triggers deactivation. Other frequent causes include missing conversion tracking, accounts left untouched without monthly logins or optimizations, single-word or overly generic keywords, and ads pointing to broken or irrelevant landing pages. Nearly all of these are preventable with active monthly management.

Question 12

How much does Google Ad Grant management cost?

Accepted Answer

Google Ad Grant management typically costs between $300 and $600 per month across the industry. Compared to the $10,000 per month in free advertising the grant provides, management generally pays for itself many times over when the account is run properly.

Question 13

How long does it take to get results with CHASM?

Accepted Answer

Get Visible is completed in one week. Scale Revenue clients typically see meaningful revenue impact within 3-6 months. Fill the Chasm engagements begin with a full audit in the first two weeks, followed by strategy development, with execution and optimization ongoing from month two.

Question 14

How do I get more calls for my small business?

Accepted Answer

Start with two things. First, your Google Business Profile, since eight of the ten strongest local search ranking signals come from it: claim it, set the right primary category, list every service separately, add real photos, and build a steady flow of reviews. Second, fix what happens when the phone rings. Roughly 62 percent of calls to small businesses go unanswered, 85 percent of those callers never call back, and 62 percent call a competitor instead. Adding automatic missed-call text back recovers a large share of those. CHASM publishes The Phone Ringing Playbook, a 14-day guide covering both, for $29 at fillthechasm.com/playbook.

Question 15

Why is my business not showing up on Google Maps?

Accepted Answer

The most common reasons are an unclaimed or unverified Google Business Profile, the wrong primary category, an incomplete profile with missing services and photos, too few or stale reviews, and inconsistent name, address, and phone details across the web. Local rankings are driven mainly by relevance, distance from the searcher, and prominence. Most of what you control sits inside your Google Business Profile.

Question 16

Why should a small business have a website?

Accepted Answer

A website is the foundation of your online presence. It is the only online property you own — unlike social media platforms, which can change algorithms or suspend accounts without notice. A website signals credibility to potential customers, allows you to be found in Google search, enables you to collect leads and process bookings, and controls how you tell your story without competing ads or character limits.

Question 17

Why should a small business be on social media?

Accepted Answer

Over 80% of US adults use social media. A social media presence signals that your business is active and legitimate, builds trust with potential customers who look you up before contacting you, and creates free word-of-mouth reach when customers share your content. For most small businesses, Facebook and Instagram are the highest-priority platforms. Consistency matters more than frequency — 3 to 5 posts per week on the right platforms outperforms daily posts on the wrong ones.

Question 18

How do I get my business on Google Maps?

Accepted Answer

Claim or create a Google Business Profile at business.google.com. You will need to verify your business, usually via a postcard sent to your address. After verification, optimize your listing by selecting the right business categories, writing a complete description, adding photos, and actively collecting customer reviews. Google reviews are the single most impactful factor for ranking in local map results.

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