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Google Ad Grants

$10,000 a month,
if you can keep it.

Guides for churches and nonprofits on qualifying for the Google Ad Grant, applying, staying compliant, and getting a suspended account back.

8 min read

Google Ad Grants for Churches: What It Is and How to Qualify

Most churches have never heard of the Google Ad Grant, and the ones that have usually assume it does not apply to them. It does. Here is what it is, whether you qualify, and what it actually takes to keep it running.

Start here

7 min read

How to Apply for the Google Ad Grant, Step by Step

The application is not difficult, but it has several steps and a few places where organizations stall out for weeks. Here is the whole process in order, including what to have ready before you start.

7 min read

Google Ad Grant Suspended? Here Is How to Get It Back

A suspended account is recoverable in most cases. But the appeal only works if you fix the underlying problem first, and Google is looking for evidence of compliance rather than explanation.

6 min read

What Should Your Nonprofit Actually Advertise With the Ad Grant?

Most nonprofits point the whole grant at their donate page. That is the single biggest reason grants underperform. Here is what to advertise instead.

6 min read

The 5% Click-Through Rate Rule, Explained Plainly

This is the rule that kills more Ad Grant accounts than anything else, and it is widely misunderstood. Here is what it measures, why accounts fail it, and how to fix it.

6 min read

Google Ad Grants vs Paid Google Ads: Which Should a Nonprofit Use?

Free sounds like an easy decision, but the grant has real limitations that matter. Here is an honest comparison and when each one makes sense.

Find out if you qualify.

Free eligibility check. We review your status and your website, and tell you honestly whether the grant is worth pursuing.

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